If you’re tired of watching flashier folks with half your skills book the clients you should have, today’s guest is the strategist who fixes that. In this training you will learn:
- Why your message, not your offer—is the first thing to fix when leads dry up.

- Why ‘aspirational’ messaging falls flat in a downturn and how to shift it so it speaks to what clients want to spend on right now.

- How to position yourself as a must-hire, not a “maybe later”.

Marketing feels harder right now and it's not your imagination. Your audience is pulling back. Being more cautious. And if your message doesn’t make you sound essential? You’re the first thing cut. You can’t control the economy or the chaos of the world. You can control how you talk about what you do, and whether your message makes people say,  “Oh hell yes, I need that.”

Dr. Michelle Mazur is a messaging expert with a PhD in communication, and the founder of Communication Rebel and The Expert Up Club. She helps brilliant, seasoned business owners clarify what the hell to say in their marketing, so it finally works without selling out or burning out. Michelle’s all about trust-building messaging that turns expertise into demand and makes you the obvious choice in your industry.

PS: This event will take place from 11:00 AM to 12:00 PM PT, and from 2:00 PM to 3:00 PM ET.