3 Key Takeaways you will learn from this training:
Connection > Clicks: Why the most impactful content is rooted in emotional resonance, not performance metrics and how to create it.
Viral With Purpose: A behind-the-scenes look at what actually drives virality and how to align it with your brand values, mission, and goals.
The Founder’s Voice: How to claim your unique voice, lead your niche, and become the go-to expert in your space through intentional, aligned content.
In a world chasing likes and trends, it’s easy to believe that going viral is the end goal. But what if virality was just the beginning? In this honest and tactical workshop, Olivia Howell, founder of Fresh Starts Registry and the creative force behind multiple viral posts viewed by billions, shares how to harness the power of viral content not just to gain visibility, but to deepen connection, build trust, and become a leading voice in your niche.
Designed specifically for founders, this session unpacks what truly makes content resonate (spoiler: it’s not trending audio), how to turn viral moments into lasting brand equity, and how to lead with authenticity in a noisy digital world. Come ready to learn, reflect, and walk away with tools to create powerful content that builds real community, not just followers.
Olivia Dreizen Howell is the visionary CEO and co-founder of Fresh Starts Registry, the world’s first divorce registry, leading divorce support network, and divorce education platform. A clinical hypnotherapist and certified life and success coach, Olivia has dedicated her career to reshaping how we navigate major life changes. She is an award-winning podcast producer of five shows, four of which are top-ranked globally. Her written work includes Your Divorce Support Team, Simple Scripts to Support Your People, and multiple forthcoming books designed to guide people with empathy and clarity. Olivia is also a solo mom to two tween sons and finds joy in watercoloring, crafting, and walking to reset and recharge.
PS: This event will take place from 11:00 AM to 12:00 PM PT, and from 2:00 PM to 3:00 PM ET.