From Ick to Invite: How Redefining Sales Can Transform Your Business

By Sara Torpey, Business Coach at Torpey Coaching and Creator of Selling for Weirdos

When I say ‘selling,’ what’s your first reaction?

Is it joy because you love selling? Maybe it’s somewhat less positive like ‘ugh, no thank you’? Or maybe your first reaction is a full-on ‘ICK, sales!’

If your reaction is anything besides ‘I love selling’ (which is nearly all of us, not to worry!), I have a proposal that could change the way you react to the word ‘selling’ forever.

What if, in your own mind, you changed the words around and decided to define ‘selling’ as ‘inviting’? 

As in ‘inviting you to the best party around.’ Or ‘inviting someone INTO your world.’

What if selling really is just another word for ‘making an invitation’?

Would it feel different?

As a former teacher, now multiple-business owner, it took me a LOT of thinking to find my way to loving sales and selling. 

And changing my own internal definition of selling from some sort of process where I had to be pushy, slimy, and talk people into things to one where I just simply am here to invite people into my world, my work, my parties has had a HUGE impact on my own success (and that of so many of my coaching clients!).

Making this mindset and definition shift has entirely changed my relationship to sales.

Today the way I think about sales is constructed ENTIRELY differently because if selling is INVITING, it’s also giving, it’s community building, it’s service, it’s an act of love and care – and these are all things my teacher-heart LOVES (and that come easily to me!). 

The idea that selling is an act of service is a game-changer – and it might also be hard to wrap your head around (I get it - it took me more than a minute and a LOT of journaling!). 

To start to make this shift for yourself, you might grab your journal and ask yourself: how is it possible that when I’m selling I’m also helping? How could it be possible that when I sell something, without expecting anything of the other person, it can be an act of service? If this was true, what would change? What would I do differently? What would stay the same?

Yes, it could be that inviting is *just* a different word for selling. But if that word change could also helps you to think differently, serve more people, give more freely, and grow your business more effectively?  

It might be worth trying on.

Here’s to inviting many, many more people into both of our worlds! 

And?

Since we’re talking about invitations, I’d love to invite you to join me in one of MY favorite places, The Prosper Network. Come feel welcomed by the community, connected to an AMAZING group of women, and invited into new (powerful!) relationships. I’ll see you inside! 

Sara Torpey is the creator of Selling for Weirdos and a Business Coach at Torpey Coaching. She helps the teachers, helpers, and givers of the business world sell more and help more people by GIVING + INVITING instead of convincing.

You can learn more and find a time to CONNECT with her on her website.